admin On marzo - 24 - 2015


A new extraordinary project comes out from the web sea offering an incredible and surprising mixture between art and make-up (art).
So it comes Make-Up Art, from Italian Chiara and Federica.


“The web has a variety of make-up tutorials that are usually related to the world of fashion

and beauty, whereas history of art often is discussed in institutional or technical contexts.

Make-Up Art has the goal of combining, for the very first time, these two topics, that

apparently seem to be very distant from one another, but that can actually be a source of

new synergies. Chiara Spagnoli Gabardi discusses the masterpieces in art history that

inspire the make-up creations by Federica Santovecchi. This content intends to unveil

worldwide the intrinsic Italian art and style, to create an actual “face to face” between

make-up and history of art, with a touch of humour”



How does Make-Up Art stand out from all the other vodcasts?

“VIoggers usually like to work individually to establish their role as entertainers, often by

focusing on a specific single subject matter. This is not the case of Make-Up Art: Chiara

and Federica interact with one another to deliver a multidisciplinary content, by combining

their two great passions: art and make-up. This female duo, through girl power and selfirony,

wants to inform, entertain and inspire creativity within its followers”


How did it all begin?

“Make-Up Art dates back to a serendipitous encounter in New York, between Chiara and

Federica who met after ages they had lost touch. Chiara was in town hosting a television

show on movies, Arise on Screen, and exhibiting her paintings in Manhattan. Federica

instead was taking a year off in the Big Apple, to attend the Fashion Make-Up Artistry

course at MUD School and enhance her professional experience internationally. The two

of them met one evening in the Village and that was when their New York adventures

began, through art openings, drawbridges, Oscar celebrations (for the Best Foreign film

awarded to Sorrentino) and of course many make-up sessions, where Chiara would be

Federica’s model. Both their professional destinies brought them back to Italy and, when

they met again in their home country, they decided to put into practice their stars and

stripes experience, through their Italian touch and all the beauty that the boot-shaped land

can evoke”

Have a look at the YouTube Channel

For further information contact us at:


About Chiara and Federica

Chiara likes to define herself as a storyteller, since she works as film critic, screenwriter,

filmmaker, visual artist, reporter and columnist for American, British and Italian outlets. As

a journalist she is a member of the Italian Association of Journalists and the Foreign Press

Association in New York. The paintings she makes are called Material Puns, since they

combine mixed media with wordplay, with references to the Dada movement, ready-made

and conceptual art. She is currently a Professor at Istituto Europeo di Design in Milan for

the course on Phenomenology of Contemporary Arts.

Federica comes from the world of Marketing and Advertising where she started working

immediately after she took her degree in Economics at the University of Bologna and her

Masters in Marketing and Business Communication in Milan. She developed her skills in a

communication agency and then in the telecommunication company Vodafone Group,

where she developed her interest in multicultural and international contexts, that triggered

her to take a year off around the globe, to cultivate her make-up passion, by attending a

Make-Up Artistry course in NYC. Currently she works as a consultant in the field of

Marketing and Communication.

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