Day 2 of the Venice Film Festival 2012, presenting the brand new movie by Ramin Bahrabi, “At any price”, starring Zac Efron, Zac Efron, Kim Dickens and Heather Graham.
The movie is set in the world of modern agriculture, where ambitious Henry Whipple has to take his rebellious son Dean to help expand his family’s farming empire.
Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected situation that threatens the family’s entire livelihood.
“During the six months I spent with farmers in the American Midwest, the two phrases I heard most were “Expand or Die” and “Get Big or Get Out.” These mantras fuel American and global dreams of success. Modern farmers run multi-million dollar businesses with highly advanced technology, while doubling as genetically modified seed-salesmen, who constantly check the global markets on their smartphones. The pressures are immense. I wanted to know what happens to a man when he values expansion of business over his family, his neighbor, his community and ultimately himself. Can his family stay together in the face of this intensely competitive world?”